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Siera Group Plots Maiden Gold Coast Project

Siera Group

Brisbane-based developer Siera Group has lodged plans for its maiden development on the Gold Coast, a $75-million apartment tower on Chevron Island.

The 1500sq m site, an amalgamation of three addresses between 39 and 43 Darrambal Street, was purchased off-market through a local agent for a combined price just shy of $5 million.

The proposed 17-storey residential tower, designed by architecture firm BDA, will comprise 83 two- and three-bedroom apartments, as well as a rooftop pool and “edible” rooftop garden complete with beehives, tool, shed, and composting facilities.

Leaning into the work-from-home phenomenon, the development will also include a 70sq m private office space including a boardroom, kitchen, hot-desking and video conferencing space as well as on-site printing facilities.

Siera Group managing director Brent Thompson told The Urban Developer it had worked closely with a team of Gold Coast-based consultants to deliver a product for local owner occupiers while supporting local businesses and the local economy.

“Over the last 18 months we have begun transitioning our business from townhouse projects towards medium-density apartment projects, particularly on the Gold Coast,” Thompson said.

“We’ve spent a lot of time looking at developments coming online from Surfers Paradise right down to the NSW border to understand the types of developments that are being brought to market.”

Siera Group

▲ The Benson Family Group is currently forging ahead with plans for a 40-storey tower, known as Chevron One, on a neighbouring site on Stanhill Drive. Image: BDA Architecture 

Chevron Island, on the doorstep of Surfers Paradise, the Southport Golf Club and the Home of the Arts (HOTA) precinct, has become a hotspot for development with up to 15 mid-rise developments currently approved or under construction.

Demand on the Gold Coast has been fuelled by recent migration led by pandemic-inspired sea-changers and intrastate downsizers which has led to record apartment sales and supply levels falling to historical lows.

Since 2014, Siera has forged a track record of building projects purely for owner-occupiers—typically living within three to five kilometres of its projects.

“There’s currently a lot of high-end, expensive, on-beach apartment projects going up and we saw a lot of opportunity for special sites, off the beach,” Thompson said.

“These sorts of sites are still very centrally located to all the amenities the Gold Coast has to offer while being within reach of local owner occupiers.

“As a developer, we are tuned into the wants and needs of this demographic and we have identified, over our many years within the industry, the areas of importance to build into our projects.”

Siera Group

▲ Siera zeroed in on the site due to its connection to the beaches and amenity of Surfers Paradise as well as to the cultural hub of the HOTA precinct. 

The developer has engaged local artist Tania Blanchard to commission a painting for the lobby that symbolises the interwoven connection between community, river, hinterland and beach.

“Chevron Island really is an emerging cultural precinct with a great sense of local community and the aim of this development is to deliver it at a really good price point for the local market,” Thompson said.

“The development celebrates the Gold Coast’s urban fabric and pays homage to the neighbouring HOTA precinct which the Gold Coast council is investing heavily in.

“It will act as a continuum of the arts precinct, offering a lot of soul and artistic integrity firstly through its architecture, but also in its amenity by showcasing local art within the building.”

The group, which has acted as both developer and builder on all of its prior projects, has engaged an external Gold Coast-based builder to deliver the project.

If approved, the project is expected to launch to market later this year with completion earmarked for late 2023.

Siera currently has a second site on the Gold Coast with plans being finalised and expected to be lodged to council in early 2022.

 

Article Source: www.theurbandeveloper.com

Developments

Local and interstate buyers drive SPG Land’s sell-out of Robina’s Cambridge Residences

international buyers

Almost a quarter of buyers in the final stage were from interstate, while four apartments were sold to international buyers

Local and interstate buyers have snapped up the final stage of SPG Land’s $162 million Cambridge Residences apartment development in Robina.

The $44.5 million sell-out of Brooke Residences was the final stage of Cambridge, which all up has over 400 apartments.

Project marketer Colliers said the final stage, comprising 95 apartments, proved a hit with local and interstate buyers who were drawn by the value proposition of the development.

“This final stage of Cambridge Residences demonstrated a quantum shift in the buyer profile from investors to owner-occupiers,” said David Higgins, Director Residential for Colliers Gold Coast.

Cambridge Residences

Cambridge Residences 42 Laver Drive, Robina QLD 4226 

“An overwhelming majority of buyers in the final stage, 74 per cent, were owner occupiers which is a massive turnaround from the previous three stages where 80 per cent of sales went to investors.”

Higgins said the development benefitted from a spill of buyers who have been priced out of projects in beachside locations. Apartments in the final stage sold at an average price of well under $500,000 each.

“Not everyone can afford the beachfront, but Cambridge Residences proves that great projects in prime locations that are well priced and with great amenities are selling well,” he said.

“Our team received excellent local enquiry, as well as a number of value-seeking interstate buyers who flew up specifically to purchase off the plan.”

Almost a quarter of buyers in the final stage were from interstate, while four apartments were sold to international buyers. Of the 74 per cent of sales to owner occupiers, almost 50 per cent were first-home buyers.

A large number of sales were secured by downsizers who had sold larger homes to take up residence in Robina’s urban hub, while the 26 per cent of investors who bought into the final stage were all local Gold Coast buyers.

“Cambridge Residences was a niche market offering that combined a fringe location with a high level of residential amenity,” Higgins added.

“The quick sell-out of this final stage was an outstanding vote of confidence in Robina and for price-pointed stock targeting the missing middle.”

Following the sell-out of Cambridge Residences, SPG Land is now gearing up for an $800 million three-tower development in Surfers Paradise that will deliver an innovative design and create one of the largest residential resort projects ever undertaken on the Gold Coast.

 

Article Source: www.urban.com.au

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New half and full-floor beachfront apartment tower heading for Main Beach

Main Beach

Plans have been lodged for a 21-level apartment tower at 3671 Main Beach Parade, on the sought-after beachfront side, which will have just half and whole-floor apartments

The developer push for more high-end apartment towers on the Gold Coast is set to continue at Main Beach.

Plans have been lodged for a 21-level apartment tower at 3671 Main Beach Parade, on the sought-after beachfront side, which will have just half and whole-floor apartments.

The application was lodged by local hotelier Bruce Donnachy, who runs the Arundel Tavern.

The half-floor apartments will run from levels three to nine. Level nine upwards will have just whole-floor three bedroom apartments, with 328 sqm of internal space and 80 sqm of external balconies.

Crowning the DBI-designed development is the two-level penthouse, spanning some 670 sqm of internal living space and a further 100 sqm of outdoor. The half-floor apartments will have 191 sqm of internal space.

The resident amenity is located on level 10, where there will be a gym, multi-purpose room, swimming pool with deck, and a barbecue area.

DBI’s brief was to design a contemporary coastal luxury 5-star residential apartment building that is timeless.

“The timeless architecture will set a new benchmark in the Main Beach Precinct,” DBI advise in the submissions to the Gold Coast City Council.

“The architecture of the proposed luxury residential development is composed of simple curved and linear forms, white concrete spandrels, a textured and timeless material palette of travertine stone and timber screening, creating a rich and layered coastal effect.

“A series of planters on the facade add a layering and softening of the built form, reinforcing the importance of sub-tropical design.”

 Main Beach

Renders of the proposed building. Image credit: DBI Architecture 

The subject site sits at the eastern edge of the core Main Beach precinct.

“This project offers the opportunity to design a luxury residential apartment building that caters for the owner occupier,” DBI’s statement read.

The high-end development trend is sweeping the Gold Coast, as stock continues to tighten as the luxury owner-occupier demand continues to rise.

Nearby on Main Beach Parade is La Mer, one of the few developments in Main Beach currently selling which also targets the luxury owner-occupier.

La Mer

La Mer 3580 Main Beach Parade, Main Beach QLD 4217 

La Mer comprises just 29 apartments across its 34 levels, start from 307 sqm. It is being pitched itself as the ultimate downsizer development by NPA Projects. “Transitioning from a house to an apartment has never been easier,” NPA advise.

Only a handful of apartments remain.

Broadbeach is seeing more of an uptick in the luxury owner-occupier space than some of the surrounding Gold Coast suburbs.

Little Projects recently launched Aperture, which will have just 29 apartments across the 35 levels, with 26 full-floor apartments with three bedrooms, three bathrooms and three parking spaces.

They start from $2.1 million, with every level of the 120 metre building offering uninterrupted ocean views from the balcony off the living area.

Ferro Chow Architects took a similar approach to the downsizer trend, offering half and full-floors at a prime corner Broadbeach site opposite the bowls club.

The 46-level tower will have 59 apartments, with half-floor apartments taking up the first half of the tower, then full-floor apartments from there up.

The smallest apartments have three bedrooms and a multi-purpose room. There are 36 three-bedroom apartments, 22 four-bedroom apartments, and a special penthouse toward the point end of the building.

 

Article Source: www.urban.com.au

 

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How Rothelowman designed Hirsch & Faigen’s Kirra Beach apartment development, Emerson

Rothelowman

In their statement to the Gold Coast City Council, Rothelowman said 100 Musgrave Street offered the opportunity to consolidate a historically rich, vibrant and evolving part of the City

Some of the finest Gold Coast apartment developments have been designed by Rothelowman, one of Queensland’s leading architecture practices, in recent years.

Rothel​o​wman, who has offices in the Gold Coast, Brisbane, Sydney and Melbourne, put together the designs for The Monaco, which recently sold-out with an average sale price of around $5 million, as well as Dune at Main Beach, SPG Land’s massive $800 million apartment towers on Ferny Av​enue.

Roth​e​low​man was commissioned for the first Gold Coast apartment development from the Melbourne-based developer Hirsch & Faigen.

Hirsch & Faigen had them design the 14-level, Palm Beach apartment development Hemingway, named after the famous author and featuring a distinct blush façade. That sold out all of its 78 apartments in just a few months.

For Emerson, Hirsch & Faigen’s more boutique Kirr​a Beach, Coolangatta offering, Hirsch & Faigen had the team put together something a little different to Hemingway.

Emerson Kirra

Emerson Kirra 100 Musgrave Street, Coolangatta QLD 4225 

In their statement to the Gold Coast City Council, Rothelowman said 100 Musgrave Street offered the opportunity to consolidate a historically rich, vibrant and evolving part of the City.

“Primarily the scheme seeks to challenge the “bias of the linear coastal city” by focusing on the interfaces created between the ground plane and the public spaces of the street,” the statement read.

They stated that, although Emerson was a relatively modestly scaled development, the prime corner location allowed the scheme to challenge the prosaic and prevalent “blunt street edges” that typify the oceanfront boulevards of the City, instead favouring a generous display of communal coastal activities.

“Historically the City has celebrated it’s outdoor activities; pool’s exposed to the street, sun lounges under umbrellas overlooking the footpath, gardens framing views into and out of the semi-private spaces of development.

“Observations of this playfulness have been paramount in the exploration of an undercroft as the primary device in creating a permeable and porous interface between the semi-private and public realms of the City.”

The Rothelowman team said that the overall composition of the scheme favours a simple and informed diagram that is analytical of the surrounding precinct.

“A three storey “street building” provides a direct response to the Cities desire to create a strong “Urban Ground”. This is further accentuated through a series of dancing, curved and landscaped balconies that shift amongst a rational and expressed structural order which ties the ground to the tower .

“A simple plate allows for the transition from podium to tower architecture creating a deep eave that is visually demonstrative of an overt subtropical approach to buildings.

“The tower architecture follows a similar approach to simplicity. Profiled slab edges project forward creating shade and protection. The line of enclosure to the tower dwellings is kept back from the edge, undulating and folding to craft views. Recesses in the façade offer the opportunity for residents to tailor small gardens within the building form offering more immediate amenity in the context of the expansive and broad longer aspects to the ocean.

These small indents also allow for the control of cross ventilation through openings away from the face of the building enabling better resident control of breezes in windy conditions.

“The overall approach to the design has been one of deliberate and measured analysis. The building is modest in expression favouring performance and liveability over decoration. A relative simplicity enables the aspirations of coastal living to be prioritised; engaging with the environment in a meaningful and deliberate way.

 

Article Source: www.urban.com.au

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