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Exclusive first look: Hirsch & Faigen lodge plans for Mermaid Beach apartment tower, Yves

Hirsch & Faigen , led by the Melbourne lawyer Daniel Faigen and Richard Hirsch, has had Rothelowman design three 25-level towers, which will home a total of 145 apartments.

Following the launch of its boutique Kirra Beach apartment development The Emerson, the Melbourne-based developer Hirsch & Faigen are on to their next project.

They’ve lodged plans for their recently acquired 1,905 sqm Mermaid Beach site, 7-9 Mermaid Avenue at the northern end of Mermaid Beach, which was bought back in June.

H&F, led by the Melbourne lawyer Daniel Faigen and Richard Hirsch, has had Rothelowman design Yves, which will comprise three 25-level towers. They will home a total of 145 apartments.

Following luxury developments at Palm Beach and Kirra Beach in Coolangatta, Hirsch & Faigen have consciously gone for a more price appropriate product for the location.

“With Mermaid Avenue we’re getting back to some more affordability,” Faigen told Urban, adding that there’s a need for a more price pointed product.

“We’re not on the beach, nor are we trying to do three of four million dollars per apartment for this one.

“The investor market is super strong on the Gold Coast, and Mermaid already has established amenity with restaurants, cafes of course the beach.”

Faigen said Mermaid is still the best suburb on the Gold Coast, with the millionaire’s row Hedges Avenue fronting the beach. He said the apartment towers of this size fit the location better than the sites of their previous two developments.

Hirsch & Faigen

Rothelowman aimed for a suburban approach to arrival in the communal lobby, designed as a greenhouse. Image source: Rothelowman

It’s the third time in a row Hirsch & Faigen have had Rothelowman handle the design of the project.

The in demand architecture firm call Mermaid Beach the Gold Coast’s last humble vestige.

“We all know the Gold Coast has changed a lot in the last 60 years, and as more and more people escape the crowded ‘southern cities’, we anticipate she will change even more,” Rothelowman advised in their design statement.

“Between the sleepless Broadbeach & gentrified Burleigh, Mermaid Beach captures the diminishing modesty of the Gold Coast. It is a microcosm with cafes, craft and culture. A community of locals and tourists relishing a more humble urban lifestyle than the north & south.

“A deliberate and direct attitude towards enhancing the way in which buildings can add to the narrative of life of the Gold Coast is important in ensuring an “Architecture of Place” can be developed.”

They said the site presents a unique opportunity to create a transitional tower project at the junction between the intensity of cosmopolitan Broadbeach and the more traditional/ laidback vestiges that is well defined by places such as Mermaid Beach.

“A rich part of the evolution of the Gold Coast is the challenge and opportunity posed by the emergence of high density precincts amongst the well-established lower intensity beachside villages of the City. This is very much a product of the desirability of living in the emerging City and the rapid shift towards a more urbanised environment along the length of the Coast.”

There will be just eight one-bedroom apartments, which start from 60 sqm, across the towers, 101 two-bedroom apartments from 71 sqm and 30 three-bedroom units, which are upwards of 133 sqm in internal living space. The upper levels are reserved for three subpenthouses and three penthouses, the subpenthouse starting from 156 sqm and the penthouses from 287 sqm. The biggest apartment has 341 sqm of internal living area.

The building’s are crowned with outdoor rooftop seating, with the residential amenity located in the shared lobby, which Rothelowman designed as a greenhouse to create a suburban feel.

There will be a north-facing swimming pool as the centrepiece, as well as a pool and yoga deck, a gym, sauna, recreation lounge and barbecue seating.

The design is also a nod to the history of coastal masonry walk ups.

“Embedding the coastal traditions of this place within high density apartment precincts is not by any means a straight forward task,” Rothelowman state.

“Mermaid Avenue seeks to humbly direct this thinking towards an outcome that promotes liveability and simplicity. The unique “wedge-shaped” site results in a dynamic built form that has been subtly articulated through a series of intersections in form and incisions in the overall mass. A layered approach to façade balancing glazing with masonry responds to climatic orientation, desire for views and outlook. A textural approach which balances reflectivity in glass with undulating precast patterned concrete will create a vibrancy through shadow and depth.

“The low set podium is modestly scaled to engage with the neighbouring apartment buildings and continue the language of the street within the undercroft of the tower. Gardens prevail on all frontages ensuring a balanced relationship with the adjacent sites. The narrow streetscape interface is relaxed with generous setbacks allowing for the establishment of a landscape focused forecourt between the lobby and the footpath. Gardens are utilised to create a domestic tone, rich in coastal species, colour and textures.

Hirsch & Faigen recently entered the Gold Coast market with their luxury Palm Beach development Hemingway, and followed it with their even more upmarket Kirra Beach, Coolangatta development The Emerson.

Also designed by Rothelowman, The Emerson, across 13 levels, has just 27 apartments, priced from $3 million.

The crowning jewel is the four bedroom, 430 sqm penthouse on level 13 with two living areas, a master suite with walk in wardrobe and ensuite with double shower and double vanity.

To be the first to know when there’s an update for Mermaid Avenue, you can track the project here.

 

Article Source: www.urban.com.au

 

 

Developments

Inside Cru Collective’s new luxury Kirra Beach apartment development, Sur Kirra Beach

Cru Collective

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna

There’s a fresh opportunity for the luxury Gold Coast apartment buyer, with the local developer Cru Collective launching sales for Sur Kirra Beach, their hotly anticipated boutique residential tower on the Coolangatta dress circle Musgrave Street.

Cru, led by managing director Chris Bolger, are offering just the 10 apartment across the 13-level tower which has been designed by BDA Architecture. BDA was inspired by the longboards that established the Kirra surfing culture in the 1960s.

The unique site pocket at 2 Musgrave Street allows for a distinct floor plan that is fin like in shape, capturing views from every angle of the property.

Crowning the development will be a two-level penthouse.

Bolger expects buyers to be predominantly locals.

“The location is iconic and we have an extensive waiting list of people from the immediate area or those that have holidayed in Kirra or rainbow Bay for years,” Bolger says.

Sur Kirra Beach

Sur Kirra Beach 2 Musgrave Street, Coolangatta QLD 4225

“It’s a very nostalgic location for loyal Kirra fans.”

Apartments in Sur, meaning above and beyond, will span 300 sqm apartments will have three ensuited bedrooms, including a huge master wing with walk-in wardrobe, two living areas, a kitchen with butler’s pantry, wine cellar, and a dry bar with built in ice maker.

Each apartment will have their own private foyer, direct from the lift.

Balconies have been oriented to face east, to capture views from Rainbow Bay to Stradbroke Island, with the rear balconies to look back to the hinterland, offering views that will never be built out.

Cru Collective decided to refine the already approved plans, which saw the levels, and in turn apartments, reduced.

Bolger said the size was dropped to make Sur more in-keeping with Kirra Beach.

“At the heart of Cru Collective’s design approach is the desire to create exceptional living spaces in extraordinary locations that meet the expectation of the sophisticated buyer,” Bolger said.

“By reducing the volume of apartments and raising ceiling heights of the original plans for the Kirra site we will deliver spaciousness and opulence that is typically reserved for high-end standalone houses.

Prices start from $4 million, with the price yet to be established for the penthouse.

The resident amenity occupies a whole level, and will home an oceanfront pool, a beachfront fitness centre, and a sauna.

“Sur Kirra Beach is our latest commitment to always producing premium quality homes that substitute the conventional high density apartment trope for a boutique approach to vertical living,” Bolger added.

“Over the past few months since we acquired the site, we have already received an astounding amount of local and national interest in what will be a striking addition to the Kirra beachfront. It’s such a unique and iconic location.”

Cru Collective is launching Sur Kirra Beach with a view to commencing construction in early 2022.

About the developer

The local Gold Coast-based Cru Collective have a proven track record, selling out Acqua in Palm Beach and Arcadia Rise in Currumbin.

The award-winning developer has more than a decade of experience in residential and commercial property across south-east Queensland, currently delivering a development pipeline totalling $150 million in projects.

Sur Kirra Beach follows the sell-out and completion of Cru Collective’s $40 million Siarn Palm Beach North apartment project.

 

Article Source: www.urban.com.au

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Developments

Monaco, Polites Plan $100m Runaway Bay Tower

Monaco

The residential market at Runaway Bay is heating up with plans for a $100-million, 31-storey tower and three villas filed by Monaco Property Group and Polites Property Group.

The joint venture lodged the plans for the slim 3116sq m site that sits between a series of towers on the Broadwater at 13-15 Bayview Street.

The developers are taking advantage of the booming Gold Coast market where unit prices have increased 9.9 per cent in a year, according to Domain.

The residential project follows Polites’ Cabana tower in Palm Beach, a joint venture with Ignite Projects.

The group is headed by identical twins Alex and Marcus Polites, the grandsons of the late Adelaide property tycoon Con Polites.

Monaco is headed by Jonathan Grasso and Jay McPhee, who also have connections in the property world.

This includes McPhee Distributions Services and Industrial development with its $1-billion portfolio, and Grasso’s previous projects with Belvue Property Group, which he founded.

Monaco

▲ Renders of the villas and second pool in the development to be known as Belvue at Runaway Bay on the Gold Coast Broadwater. 

The retro Palm Springs inspired design by Plus Architecture includes 31 whole-floor apartments, with three or four bedrooms, on a 323sq m floor plate plus three 510sq m detached homes.

There are also two swimming pools, a sauna and wellness facilities planned for the site, which is 20m wide and 155m long.

Polites managing director Alex Polites said the suburb was being reinvigorated by new developments and buyers looking for a coastal lifestyle.

“Runaway Bay’s development history dates back to the 1970s and it set the benchmark for residential apartment living on the Gold Coast in the 1980s and 1990s,” he said

“Since then, the Gold Coast has evolved into a sophisticated city envied not just as a holiday destination but for its coastal lifestyle.”

 

Article Source: www.theurbandeveloper.com

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Developments

“The sophisticated newcomer to Runaway Bay” – Gold Coast suburb set for first apartment development in 30 years

Runaway Bay

Plus Architecture, who are handling the design, call Belvue “the sophisticated newcomer to Runaway Bay.”

The Gold Coast’s Runaway Bay is set to see its first residential tower to be developed in the idyllic Gold Coast waterfront enclave for almost three decades.

Belvue, French word for beautiful view, is set to be developed in a joint venture between Monaco Property Group and Polites Property Group, who has just lodged a development for the project.

The luxury tower on a 3,116 sqm site at 13-15 Bayview Street, has been designed for the owner-occupier, with just whole floor apartments.

The 31 apartments, which have four bedrooms each (or three and a multi-purpose room), will each take up a level of the 31 storey building, which is reminiscent of a resort-style hotel, without the mass number of rooms.

Plus Architecture, who are handling the design, call Belvue “the sophisticated newcomer to Runaway Bay.”

“It’s an elevated lifestyle with resort-style amenities,” Plus advise in their design statement.

Upon entry to the waterfront site will be three luxury detached villas, each spanning two levels with three bedrooms and a private outdoor terrace area.

Runaway Bay

The tower is set at the rear of the block, past the luxury, resort-style swimming pool and landscaping by FORM Landscape Architects.

There will be a gym next to the main pool, as well as a barbecue pavilion, while past the tower is a second pool, overlooking the water. There’s also a sauna and a steam room, as well as poolside cabanas, and a private terrace leading down to the beach.

The tower is targeting the owner-occupier, with each apartment having 246 sqm of internal space, with at least 23 sqm of external area. There are two balconies per apartment, one off the kitchen, living and dining area, the other accessed on the other side of the apartment.

Runaway Bay

“Runaway Bay’s development history dates back to the 1970s and it set the benchmark for residential apartment living on the Gold Coast in the 1980s and 1990s,” Alex Polites said.

“But since then, the Gold Coast has evolved into a sophisticated city envied not just as a holiday destination but for its coastal lifestyle. Now, finally, the time has come for the reinvigoration of Runaway Bay as one of the Gold Coast’s premier waterfront residential addresses.

“All of the 34 luxury residences in Belvue will offer a new design benchmark and the ultimate in sophisticated coastal living.”

Jonathan Grasso said Belvue had been meticulously designed to capture the most amazing views the Gold Coast and to create a private resort-style atmosphere on one of the Gold Coast’s quietest and most exclusive Broadwater enclaves.

“Our team has spent a lot of time designing and curating what we believe will be a highly unique luxurious residential offering for this pristine part of the Coast,” Grasso added.

 

Article Source: www.urban.com.au

 

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