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Drew Group submit plans for two-tower apartment development, Lagoon Main Beach

Drew Group

Lagoon Main Beach will be a higher density project for Drew Group, homing 248 apartments across two towers

The longstanding South East Queenslander developer, Drew Group, have submitted plans for their next project.

It’s set in the heart of Main Beach at 11 Cronin Avenue, where they have plans to develop two soaring apartment towers dubbed Lagoon Main Beach.

Drew Group, led by Jonathan Drew since 2005, have history in the area and know it well, having previously created the 16-level, 29-apartment developer Cerulean on Pacific Street.

“As a local I feel an overwhelming responsibility to deliver an outstanding result for the Main Beach community and the future residents of Lagoon and this concept will be the central focus throughout the project until future residents move in,” Drew said.

The company, founded in the early 1980s, have recently developed The Beach Houses, a collection of 15 luxury villas at Kirra Point, and their latest project The Village, 72 apartments and beach houses at Palm Beach. That was the fastest selling project in the Gold Coast over 2019 and 2020, securing all of the apartments in just three months.

Lagoon Main Beach will be one of their highest density projects, homing 248 apartments across two towers. It will be set however across a sprawling 4,000 plus sqm site, an amalgamation not seen since the 1980s. Drew Group will reduce the seven existing cross overs to just three.

The towers will be linked by a central resort-style heated swimming pool and spa area, hence the name Lagoon. Here will also be barbecue areas, pool lounges, and a 65 sqm gym with treatment rooms.

Drew Group

The proposed central heated pool area. Image credit: Plus Architecture 

Tower 1 will be the larger of the two towers, soaring 31 levels in to the sky and having 137 apartments. It’s a mix of 100 two-bedroom apartments, which start from 91 sqm of internal space, and 34 three-bedrooms which start from 154 sqm of living area. The typical floorplan will see five apartments per floor, up until level 27, where the larger three-bedroom sub-penthouses start.

The three four-bedroom penthouses start from level 30 and are spread across two levels. The ground level homes three of the four bedrooms, as well as the kitchen living and dining space. Upstairs is the master suite, a media room, and a huge terraces reaching over 100 sqm terrace with outdoor kitchen, dining area, and private plunge pool.

Tower 2 will rise 23 levels and have 111 apartments, a breakdown of 89 two-bed apartments and 22 three-bedders.

Both will have level 15 residential lounge, where there will be a focus on the new work from home life, with a number of work from home booths, a meeting room, multi purpose rooms and terraces.

Drew Group

The proposed view of the second tower. Image credit: Plus Architecture 

Drew Group appointed Plus Architects to design the development with sustainability, environmental, infrastructure and urban renewal at the forefront of their brief resulting in a well crafted design that answers the needs of modern apartment living.

The towers have been oriented to maximise the views by Plus, who say it’s all about the water.

“[It’s] beach side living with resort-style lifestyle”, Plus wrote in their submission to the Gold Coast City Council.

“The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline,” the executive summary by Plus read.

“The towers are shaped to enhance the visual experience of its residents, forming undulating waves along the Northern and Southern facades generating a highly articulated form. The stagger of building form direct views from each apartment, providing a curated experience of the coastline and hinterlands.”

The towers will be set in landscaping by FORM Landscape Architecture, who have focused on the landscape vision to connect to the poolside, create a statement identity on arrival, instal vertical greenery on the tower, and engage ground landscape and street interface.

Drew Group

The proposed lobby entry of the second tower. Image credit: Plus Architecture 

Executive Summary

The design is approached with simple vision inspired by the rolling waves and soft natural forms of the coastline. The towers are shaped to enhance the visual experience of its residents, forming undulating waves along the Northern and Southern facades generating a highly articulated form.

The stagger of building form direct views from each apartment, providing a curated experience of the coastline and hinterlands. These elegant forms are reinforced by adopting a refined and timeless palette.

The proposed design provides a high level of lifestyle and amenity with generous recreational facilities on the podium including an expansive lagoon inspired pool and spa with integrated lounges and cabanas linking the two towers. Connected to this is a gymnasium, BBQ and dining areas. Additional recreation space punctuates the tower forms at the 15th level offering all residents access to work from home suites, shared lounges and terraces to further experience the expansive views.

This document is to be read in conjunction with the development application report prepared by UPS for the development of a 2 tower, 23 and 31 storey residential development at 11-23 Cronin Avenue, Main Beach. The locality contains a mixture of existing and future developments up to 36 storeys.

About the developer

Drew Group have been delivering apartments across SEQ for the last 15 years. Drew Group is a family owned property development and investment company that has been operating in Queensland since 1982. Jonathan Drew has been managing director of the company since 2005.

“Our focus on opportunities has been market driven, giving us a wide scope of experience across a range of project types including residential, retail, commercial and hotel developments,” Drew Group note.

“As a group we focus on attention to detail with all our projects and look for opportunities to exceed in design, location and results. Through a very “hands on” approach to all aspects of the development process we manage to successfully obtain optimal outcomes for our buyers and investors.”


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Interstate buyers keen on Chevron Island’s boutique off the plan apartment tower, H^BIT^T

Interstate buyers have shown a major interest in H^BIT^T, one of Chevron Island’s newest boutique apartment developments.

“They’re wanting to relocate”, REMAX agent Russel Segal, who is handling sales of the 37-apartment building, told Urban.

“Interstate buyers are thinking short-term investment and long-term relocation”, Segal added, suggesting buyers are keen on living within the tight-knit village-like community of Chevron Island, but to be close to all the lifestyle amenities and the busy entertainment hub of Surfers Paradise.

Segal said the development has also been a hit with locals, who are keen on the continually developing Chevron Island.

Interstate buyers

HABITAT 17-19 Anembo Street, Surfers Paradise QLD 4217 

The building is the passion project of local construction and development veterans, who have spent the last five decades developing and building residential and commercial projects across South East Queensland.

“This is their own private project. The developers have focused on providing a habitat that will sustain and enrich the residents’ lifestyles. They were keen to share their sense of place and make a lasting contribution to the amazing Chevron Island”, Segal said.

The eight-level H^BIT^T at 17-19 Anembo Street, opposite the Korman Family Park, will have 37 two and three-bedroom apartments, with prices starting from $595,000 for the two-bedrooms, in which the $15,000 government first home owners grant can be applied, and $920,000 for the three-bedrooms.

Most apartments will have uninterrupted views of the Surfers Paradise skyline, the hinterland and Main River.

Completion is expected by the end of 2022 and buyers will be able to choose between urban and coastal colour palettes and high level finishes.


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Locals, Sydneysiders and Melburnians swoop on Esprit, S&S Projects Rainbow Bay apartments

Nearly three quarters of buyers were local owner-occupiers, with around 30 per cent coming from Sydney’s beaches and the intercity and fringe suburbs of Melbourne

It took just a weekend soft launch for the luxury developer S&S Projects to secure over half of the sales in its latest Gold Coast apartment development, Esprit.

Esprit, at 217-227 Boundary Street, in the sought-after Rainbow Bay location in Coolangatta, sold over half of the 97 apartments on offer in the two interconnected Cottee Parker-designed buildings.

No surprise in the quick-fire sales by KM Sales and Marketing agent Jayde Pezet given the location, the fact Esprit is crowned by Club Esprit, the Gold Coast’s first ever residents-only rooftop wellness centre, and the size of the apartments.

They range between 109 sqm and 128 sqm and start from $825,000.

The three-bedroom apartments, from 151 sqm to 215 sqm, start from $1,915,000 and top out at $3.7 million.

S&S Projects

Esprit 217-227 Boundary Street, Coolangatta QLD 4225 

Nearly three quarters of buyers were local owner-occupiers, with around 30 per cent coming from Sydney’s beaches and the intercity and fringe suburbs of Melbourne.

S&S Projects boss Paul Gedoun said the demand for luxury pulsating across the southern Gold Coast.

“Esprit is a new luxury residential high-water mark for Rainbow Bay on so many levels and that has been validated by the extraordinary number of sales secured over the weekend,” Gedoun said.

“It is more than a breathtaking place to call home and these astute buyers have recognised and been drawn by its superb location, exceptional level of amenity and superiority of design.”

Gedoun describes Esprit as a project “born from Rainbow Bay’s natural incitement of a restorative lifestyle rooted in enjoyment”.

The rooftop wellness club, Club Esprit, will span more than 1,100 sqm and will feature every wellness and recreational amenity, dubbed as offering an elite-athlete standard of physical and mental rejuvenation.

There is set to be a fully equipped gym, yoga lawn, private remedial treatment room, ice bath, infrared sauna, steam rooms, 25-metre lap pool and poolside cabanas.

The wellness amenity is balanced by an expansive recreational space, including a children’s lawn with play equipment, a private dining room, private terraces, BBQ areas and an outdoor cinema.

“Not only are residents securing an immaculately designed home but essentially also a lifetime membership to one of the most impressive and exclusive wellness clubs to exist on the coast,” said Jayde Pezet of KM Sales and Marketing.

Esprit is S&S Projects’ third venture in the beachfront residential enclave and surfing mecca, following the success of the sellout of the $74 million Flow Residences up the road, as well as the nearby Awaken Residences.


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Inside the two-bedroom Silk Lane apartments in Woolloongabba, home of the 2032 Olympics

Silk Lane

A relaxed sense of luxury fills every space, with tonal finishes and complimentary textures that create a luxurious hotel ambience

Accompanying the rush of global infrastructure investment set to transform Brisbane in the decade leading up to the Olympics, Silk Lane is among the new residential developments in Brisbane to secure a wave of renewed interest.

Comprising 306 one, two and three-bedroom apartments, Silk Lane delivers a luxury living experience that rises amongst Brisbane’s legendary cricket ground, ‘The Gabba’


Silk Lane

Delivered by Sarazin, each residence is designed as an urban sanctuary, set high above the buzz of the surrounding precinct.

Silk One takes centre stage among the legendary Brisbane cricket ground, ‘The Gabba’, and boasts stunning views of the Brisbane River, CBD skyline and beyond.

Urban takes a look at two feature floorplans available to discerning buyers.  

1. East No.12 

Silk Lane

The floorplan East No.12 has two bedrooms, one tucked away off the kitchen and dining area, with the master positioned at the front of the apartment off the living space.

That curved bedroom, with its own ensuite, will have full floor-to-ceiling glass windows with views across Brisbane.

The apartment, designed by Nettleton Tribe Architects, features generous living spaces, a balcony, built-in robes, laundry room and study space.

2. West No.8 

Silk Lane

The larger two-bedroom floorplan is West No.8, which comes with two bedrooms, two bathrooms and a multi-purpose room.

West No.8 is a more rectangular apartment and features a unique cube style crown and a lighter colour scheme.

“Living here is living Brisbane,” developer Sarazin say. It’s a rare and inspirational blend of serenity and exhilaration.

City and Gabba views are on offer from the balcony or the communal rooftop areas.


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